By Sarah Bull and Sarah Fitzmaurice


Now we can all dress like the TOWIE girls! Sam and Billie Faiers launched their Minnie's boutique website last night alongside Gemma Merna and a pretty friend


Before The Only Way Is Essex, the county wasn't exactly synonymous with style.

But since the ITV2 show aired, there has been a massive increase in the amount of girls who are keen to adopt the fashion sense of its stars, including Sam and Billie Faiers.

So, keen to please their die-hard fans, Sam and Billie have now launched a website for their clothes boutique Minnie's, meaning followers all over the world will be able to get their hands on the unique Essex style.


The TOWIE sisters celebrated the launch of the website last night with a star-studded party at the Sugar Hut nightclub in Brentwood.

While newly-brunette Sam looked stunning in a low-cut purple dress from Minnie's, Billie wore a cowl-neck black minidress.

They were joined by TOWIE friends including Kirk and Mick Norcross, and Harry and Ronnie Derbidge, as well as Hollyoaks actress Gemma Merna at the event.

Cuddling up: Minnie's boutique owners Sam and Billie pose with Mick Norcross at the event which was held at his club the Sugar Hut in Brentwood

Are you sitting comfortably? Sam poses with Hollyoaks actress Gemma Merna, who looked cute in an owl-print dress

Talking about the launch of Minnie's website last night, Sam told MailOnline: 'I'm really excited with how everything has been going.

'We're going to be stocking a range of different brands on the site and can't wait for people to visit it!'

Sam was also joined at the party, sponsored by Pink Pigeon Rum, by her new boyfriend TJ, with whom she rekindled her romance earlier this month.

Reality gang: The TOWIE crew (left to right) Mick Norcross, Ronnie Derbidge, Sam, Harry Derbidge, Billie and Kirk Norcross

Smile for the cameras! Sam and Gemma pose for photos with Kirk

Speaking about her new love, Sam said: 'I am proud to go public with my new man, T.J. We used to go out about three years ago. It's nice to be with someone knowing they're not after the fame.'

But she added in her column in Star magazine that she doesn't know how her ex-boyfriend, and fellow TOWIE star, is going to react to news of the fact she's dating again.

She wrote: 'I'm not sure if Joey knows but he can't say anything - I've heard he's getting with plenty of girls. Good luck to him!'

Cuddling up: Sam was accompanied by her boyfriend TJ at the website launch

Sam split from Joey Essex in July and was first spotted with TJ at the V Festival in Chelmsford last month.

They were pictured in the VIP area, known as the Virgin Media Louder Lounge, getting up close and personal.

Want to look like this? The new boutique will stock a range of brands so you too can get that Essex look

Shop owners: Sam and Billie in Minnie's earlier this year

After the launch party last night, Sam and TJ, who appeared to be thoroughly enjoying themselves at the event, headed home hand-in-hand, enjoying a cheeky kiss before getting into their taxi.

Sam and Billie have been enjoying huge success thanks to their popularity in the ITV2 show.

And the pair can soon be seen in their very own workout DVD, alongside Lydia Bright, due for release on 31st October.

Quick change: Billie later changed into a more revealing number as she partied into the night

And another one: Billie also donned a sequinned minidress at another point in the evening




source:dailymail